Banner Ads – Have the Clicks Dried Up?
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on my igoogle page lately. That’s not really it though. I think there’s a misconception in some internet marketing circles that the age of the banner ad has passed and that people just don’t “see” them anymore or have just become desensitized to them. I wanted to do a little research on that and find out for myself.
Everyone knows what a banner ad is. If not, spend a few minutes surfing around…AFTER you’ve read everything on my blog and my website. Generally, the ads are constructed from images (JPEG, PNG, GIF), and employ animation and sometimes even sound (yuk) with the use of Javascript, Shockwave or Flash. Banners are seen everywhere and are placed on websites per the permission of the site owner, who usually gets a small commission on sales generating from their clicks. When a banner ad is displayed on a web page, it is called an “impression”. When a viewer clicks on the banner and is transported to the advertiser’s website, that’s known as a “click-through”. Click through rates (CTR) are calculated based on the clicks divided by the impressions.
Now that we have all of that out of the way, Click through rates (CTRs) on banner ads have fallen over time. That’s a fact. There are plenty of reasons why a banner ad may not be producing respectable CTRs, among them are:
It’s ugly, annoying, loud, too flashy, illegible, weak, boring, confusing, or has a link that goes to an error page. Just to name a few.
But what about the notion that banner ads are passe’? Old news? Not necessarily! A recent study from iProspect indicates that banner ads are actually generating traffic outside of just the CTRs. When they surveyed internet users to determine what actions they took when viewing a display ad, nearly one third said they clicked on the ad. BUT, 27% said they used a search engine to find the product, brand or company listed in the ad and another 21% said they typed the company web address into their browser and navigated to the site. That’s not all. Another 9% indicated that they investigated the product, brand or company through social media or message boards.
The same study dug a little deeper and determined that, among those who saw the display ad and performed a related search at some point, 14% actually visited the site and purchased the product advertised. Maybe not money in the pocket for the site owner sponsoring the banner ads but, as a business deciding where to place my advertising dollars, I don’t know that I’d write off banner ads just yet.
September 8th, 2009 at 11:02 pm
Yeah, I totally agree on this. Banner ads maybe a little bit of annoying to those surfing the internet and enjoying the website. But looking into through introspectively, banner ads are part of what we call the web marketing or to some, the small business internet marketing. Since the internet is really the most exploited form of media nowadays, advertisers would really love to post their services and products in the internet. Same for TV, we hate some commercials but advertisers love it.
it’s just plainly a web marketing type of business.
September 9th, 2009 at 12:25 am
I don’t believe that the clicks have dried up. Pay per click management is still useful nowadays because I, myself, find banner ads very useful. I don’t have to search for it because it is all there in the sites that I visited. I agree on the writer of this article, don’t write off banner ads yet.
September 17th, 2009 at 9:26 pm
Pay per click management is one of the most sought-after providers right now in the internet. Just like what Junn said, the clicks have not dried up. As long as theere is internet and banner ads, the clicks will live.
September 20th, 2009 at 12:25 am
VERY WELL SAID RYLEN.
September 20th, 2009 at 1:04 am
Me too! In the payperclick management business, I don’t think that the clicks have dried up.
September 20th, 2009 at 1:30 am
That’s the spirit guys! Pay per click management is still breathing and, yup, banner ads are still so much of a utility nowadays.
September 20th, 2009 at 3:57 pm
Soon the pay per click management and clicks will fade. We have to face it that the cyberworld is a fast pace ever-changing place in this digital age. For sure, there are new creations that will, in a way, eliminate the banner ads and the clicks.
October 9th, 2009 at 3:49 pm
@Carmen,I agree with you.The main marketing idea in this modernized world is none other than cyberworld .The most of the businesses are now based on online marketing
October 17th, 2009 at 11:19 am
Hello from Russia!
Can I quote a post in your blog with the link to you?
October 17th, 2009 at 12:38 pm
Polprav: Of course you can! Thanks so much for reading!
October 20th, 2009 at 2:09 pm
Banner Ads – Have the Clicks Dried Up? | Small Business Internet Marketing…
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on…
October 20th, 2009 at 2:15 pm
Banner Ads – Have the Clicks Dried Up? | Small Business Internet Marketing…
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on…
October 20th, 2009 at 2:23 pm
Banner Ads – Have the Clicks Dried Up? | Small Business Internet Marketing…
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on…
October 20th, 2009 at 2:24 pm
Banner Ads Have the Clicks Dried Up? | Small Business Internet Marketing…
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on…
October 20th, 2009 at 2:32 pm
Banner Ads – Have the Clicks Dried Up? | Small Business Internet Marketing…
I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on…
October 22nd, 2009 at 11:32 pm
Thanks alot for the great read.
October 24th, 2009 at 4:16 pm
Yeah,I realizes advertisements has greater advantages in marketing especially banners.I will make more attractive so that the people wiil be attracted,
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October 29th, 2009 at 8:24 pm
“Dania Says:
October 29th, 2009 at 7:27 pm e
This blog makes me want to start my own blog.”
Very kind – Thanks so much! It’s very rewarding and certainly keeps you up to date on the latest in your field.
November 2nd, 2009 at 5:25 am
Hi, I applaud your blog for informing people.
November 9th, 2009 at 9:09 pm
In any case Ads are having much importance in the existence of the internet world.
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