Small Business Internet Marketing


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Local Search and the 10-Box

Tuesday, September 22nd, 2009

I think that an even hotter button right now than “Social Media”, may be “Local Search“. If you don’t agree, stay tuned then. It’s my prediction and I put money on it by purchasing a couple of domain names this morning. So, what is “Local Search”?
Fact is, over 75% of searches for information on local [...]

Another Video Post – But this time I made it…

Thursday, September 3rd, 2009

Yes – While I’ve been called a hypocrite many times, I try very hard with the business stuff.  I can’t very well keep telling clients that they need to be on YouTube when I have no presence there whatsoever.  I actually started making some videos several months ago for some affiliate marketing campaigns but became [...]

Banner Ads – Have the Clicks Dried Up?

Thursday, August 13th, 2009

I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on my igoogle page lately.  That’s not really it though.  I think there’s a misconception in some internet marketing circles that the age of the banner ad has passed [...]

CAPTCHA’s – Do You Want No SPAM or Sales?

Wednesday, July 22nd, 2009

I saw someone’s short study on this yesterday (here) and thought I’d look into it and write about it.   We are all intimately familiar with Captcha’s even if some didn’t know the actual term.  The idea, sometimes called a “Reverse Turing Test”, is that a machine gives a human a test… a test that presumably [...]

What is Black Hat SEO?

Monday, June 29th, 2009

It’s mentioned in articles and forums all the time and there seems to be a lot of mystery surrounding just what these techniques are.    It’s really no big secret so I thought I’d list some of the most common “black hat” SEO methods just to satisfy curiosity.  Let me just say this, though.   We DON”T [...]

Using Web Analytics to Improve Your Site and Your Bottom Line

Tuesday, June 9th, 2009

How often do you check your web traffic condition? If your response is never, then it is time you begin doing so. Evaluating and analyzing your website’s success is an essential step which is often neglected by many website owners. Your sales might be pretty solid for your website but without the knowledge of your [...]

Using Your Content for Internet Marketing

Monday, April 27th, 2009

Yawn.  There is a great deal of writing on the Internet today which is really boring and does not interest people.  The principal behind SEO copywriting is that you are seeking to impress both the search engines as well as the individuals who are surfing the Web and stumble upon your page.  You don’t get a [...]

Using and Abusing Colors on the Web

Wednesday, April 15th, 2009

Happy Tax Day – Let’s talk about the use and misuse of colors on websites and everything marketing related.
First, a little basic psychobabble – The human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of [...]

SEO – What You Should Expect – PART I

Saturday, February 28th, 2009

I thought i’d go through what SEO is and what some of the reasonable short-term and long-term expectations are of a good SEO campaign.  Part I will stick to the defnition and short-term prospects for the most part while Part II will look at long-term effects of SEO.
So exactly what is search engine optimization and [...]

Is Your Website Usable?

Friday, February 13th, 2009

It may be pretty but can your visitors find their way around?  Just as important, can the search engines find their weay around your website?  Here are a few tips to make sure that your site is speaking to both your customers and to the mighty search engines such as Google, Yahoo!, MSN and so [...]