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Archive for the 'Web Analytics' Category

Local Search and the 10-Box

Tuesday, September 22nd, 2009

I think that an even hotter button right now than “Social Media”, may be “Local Search“. If you don’t agree, stay tuned then. It’s my prediction and I put money on it by purchasing a couple of domain names this morning. So, what is “Local Search”?
Fact is, over 75% of searches for information on local [...]

LinkedIn – Ignore It At Your Peril

Friday, September 11th, 2009

LinkedIn was actually launched back in 2003, but had a slow following until the recent popularity of social media sites for business.  With more than 46 million users worldwide, LinkedIn is most frequently used as a way of networking with business colleagues and potential employers and employees.  In the past it was considered bad form [...]

Another Video Post – But this time I made it…

Thursday, September 3rd, 2009

Yes – While I’ve been called a hypocrite many times, I try very hard with the business stuff.  I can’t very well keep telling clients that they need to be on YouTube when I have no presence there whatsoever.  I actually started making some videos several months ago for some affiliate marketing campaigns but became [...]

Banner Ads – Have the Clicks Dried Up?

Thursday, August 13th, 2009

I’ve been itching to write about banner ads for awhile now for several reasons. One, they’re everywhere and I’ve seen some really bizzare and irritating ones on my igoogle page lately.  That’s not really it though.  I think there’s a misconception in some internet marketing circles that the age of the banner ad has passed [...]

CAPTCHA’s – Do You Want No SPAM or Sales?

Wednesday, July 22nd, 2009

I saw someone’s short study on this yesterday (here) and thought I’d look into it and write about it.   We are all intimately familiar with Captcha’s even if some didn’t know the actual term.  The idea, sometimes called a “Reverse Turing Test”, is that a machine gives a human a test… a test that presumably [...]

Using Web Analytics to Improve Your Site and Your Bottom Line

Tuesday, June 9th, 2009

How often do you check your web traffic condition? If your response is never, then it is time you begin doing so. Evaluating and analyzing your website’s success is an essential step which is often neglected by many website owners. Your sales might be pretty solid for your website but without the knowledge of your [...]

Using and Abusing Colors on the Web

Wednesday, April 15th, 2009

Happy Tax Day – Let’s talk about the use and misuse of colors on websites and everything marketing related.
First, a little basic psychobabble – The human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of [...]

Is Your Website Usable?

Friday, February 13th, 2009

It may be pretty but can your visitors find their way around?  Just as important, can the search engines find their weay around your website?  Here are a few tips to make sure that your site is speaking to both your customers and to the mighty search engines such as Google, Yahoo!, MSN and so [...]

Think You’ve Seen Some Bad Websites?

Wednesday, December 3rd, 2008

We’ve all run across website that made us go….”huh?”, but if you really want to see some bad ones and have some serious time to kill, head over http://WebsitesThatSuck.com. They are the masters at finding the worst of the worst and then putting them on display for all the world to see.  Well, there’s also [...]