The Business Need for SEO Explained
Search Engine Optimization (SEO) is the art and the science of making web pages rank for their primary (read: profitable) keywords on Google. If you are like any other business, you are probably wondering if you should do SEO for your website. And the quick answer to the question is that yes, you should.
Why? For the reasons, we outlined below.
Passive income – Although it’s challenging to make a website rank on Google, once you are at the top of the search results, you are virtually stuck there. This is critical because it means that you practically do not need to do any more work (except that for maintaining your rankings). This is unlike advertising where you need to set a daily budget to reach out to customers.
Instant trust – This is a situation that is unique to the Google experience: The websites that are at the top of the search engines are automatically assumed to be more trustworthy than all the other sites combined, even if those other websites are better than the top result. We do not need to tell you, but trust is a crucial factor in sales. If people believe you, they are more likely going to buy from you.
High conversion – Because of the high trust factor, traffic from the search engines have a much higher conversion than traffic from other sources. Some sources that say traffic coming from Google converts at 25%, which means that for every one hundred visitors, 25 people will do what you want them to do, whether that be buying from you or giving you their email address. Traffic from other sources, on the other hand, typically convert at ten percent, that is, if you are lucky.
As you can see from above, there are at least three very good reasons why you should have SEO work done on your website.
If you search for it online, you will see that there are many agencies and freelancers that offer SEO services such at the 4Paw Labs Marketing Agency at http://4pawlabsmarketing.com. The only question is, who do you hire? For us, it’s all about specialization. There are two types of SEO: Local and general.
Local results refer to local establishments that come up when people search for local businesses, for example, “coffee shop Arlington, VA.” The local results are highlighted by a box and a locator map to indicate where the relevant businesses are located. General search results are the results you see when you do a general search.
Most SEO consultants work either types of SEO or both. The kind of SEO you hire depends on the type of business you have. Obviously, if you are looking to attract more local customers, you have to make sure you are hiring 4Paw Labs Marketing – the best local Phoenix SEO expert your money can afford.
You have a choice between an SEO consultant who works in your area or someone who works in another state or even another country. For us, the geographic location is not as important as the expertise of the one you are hiring.
That said, make sure to get a list of at least three SEO professionals. More than their list of services, it is important that you check their track record as search engine optimization professionals. You know that an SEO professional is a good one if it has been in business for at least five years and can demonstrate and present proof that it can make websites rank for a wide variety of keywords.
How much do SEO services cost? You can expect to pay between hundreds to thousands of dollars per month.